Privacy Policy

1. Introduction

Pulld ("we," "us," or "our") provides a customer retention platform for independent pet stores. This Privacy Policy explains how we collect, use, store, and protect personal information when you use our service.

2. Information We Collect

Store Owner Information

When you create an account, we collect:

• Name, email address, and phone number
• Store name, address, and business details
• Billing information (processed securely by Stripe)

Customer Purchase Data

When you upload customer data or connect your POS, we process:

• Customer names and email addresses
• Purchase history (items, dates, amounts)
• Pet information (names, species) if provided

Usage Data

We automatically collect basic usage data including page visits, feature usage, and campaign performance metrics (open rates, redemptions).

3. How We Use Your Information

We use the information we collect to:

• Generate reorder predictions based on purchase patterns
• Send email campaigns on your behalf to your customers
• Track campaign performance and revenue recovery
• Provide customer support and communicate about your account
• Improve and develop our platform

We never sell your data or your customers' data to third parties. Period.

4. Data Security

We take the security of your data seriously:

• All data is encrypted at rest and in transit (TLS/HTTPS)
• Database access is restricted and audited
• We use row-level security to ensure stores can only access their own data
• Payment information is processed by Stripe and never stored on our servers
• We conduct regular security reviews of our infrastructure

5. Third-Party Services

We use the following third-party services to operate Pulld:

• Supabase — Database hosting and authentication
• Resend — Transactional and campaign email delivery
• Stripe — Payment processing and subscription management
• Vercel — Application hosting

Each of these services has their own privacy policy and maintains industry-standard security practices.

6. Data Retention and Deletion

We retain your data for as long as your account is active. When you cancel your subscription:

• Your data is retained for 30 days in case you reactivate
• After 30 days, you can request full deletion of all data
• We will permanently delete all store data, customer records, and campaign history upon request

You may request data export or deletion at any time by contacting us.

7. Your Customers' Rights

Customers of your pet store can unsubscribe from emails at any time using the unsubscribe link included in every campaign email. Once unsubscribed, they will not receive further marketing emails from your store through Pulld.

8. GDPR and CCPA Compliance

If you or your customers are located in the EU or California:

• You have the right to access, correct, or delete your personal data
• You have the right to data portability (export your data)
• You have the right to opt out of data processing
• We will not discriminate against you for exercising your rights
• We act as a data processor on behalf of store owners (data controllers)

To exercise any of these rights, contact us using the information below.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email or through a notice on our platform. Continued use of Pulld after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or your data, contact us at:

Email: support@getpulld.com
Address: Pulld, LLC