Customer Retention and Revenue Recovery Software for Independent Pet Stores — Find Customers Who Stopped Buying Before They Switch to Chewy
Right Now, Customers Who Used to Buy From You Every Month
Are Placing Orders on Chewy Instead.
They left without a word. Your POS recorded every sale they ever made — but it will never flag the day they stopped.
Pulld reads your POS export, finds every customer who is overdue to reorder, and brings them back — by name — before Chewy locks them in.
Pet stores using Pulld recover $3–$5 for every $1 spent. First recovered sale usually lands within 14 days.
20-minute call · No pitch · You leave with your actual numbers — whether you use Pulld or not.
How Much Repeat Revenue Is Your Store Losing?
Answer 6 quick questions. We'll estimate how much revenue is walking out your door every month — and how many customers are overdue to reorder right now.
Takes 60 seconds. No login required.
Here Is What You See When You Log In
This is not a report you read once. This is a live dashboard you open every morning with your coffee.
Preview below — example dashboard with sample data, not real customers.
Revenue At Risk
$3,760
this month
Overdue Customers
47
flagged today
Recovered
$3,405
this month
At-Risk Customers
Sorted by days overdue
Sarah M. & Bella
Orijen Adult Dog Food
Mike R. & Rocky
Blue Buffalo — Large Breed
Lisa T. & Mochi
Acana Wild Coast
James K. & Luna
Stella & Chewy's Raw
Amanda P. & Biscuit
Dr. Elsey's Litter
✅ Recently Recovered
Karen D. & Milo
Fromm Large Breed
Tom B. & Daisy
Wellness CORE
Pulld found them. Pulld flagged them. One click sends the campaign.When the customer walks back in, staff taps one button at the register — you see every dollar recovered the next morning.
Everything Pulld Does For Your Store
Finds Your Overdue Customers
Flags every customer who should have reordered but did not — by name, with the dollar amount at risk.
Predicts Reorder Timing
Calculates when each customer should come back based on their actual buying pattern.
Sends Win-Back Emails From Your Store
Personalized with the customer's name, their pet's name, and the exact product they buy. Every email includes a one-click unsubscribe and is fully CAN-SPAM compliant. Emails send from your store's name — not ours.
Tracks Every Dollar Recovered
Staff taps one button. The sale is tracked. You see exactly what Pulld earned you.
Stores Pet Profiles & Birthdays
Every pet's name, breed, and birthday. Birthday emails go out automatically.
Creates Targeted Offers
Dollar off, percent off, free treats — only to customers who need a reason to come back.
Works With Any POS
Square, Lightspeed, Clover, eTailPet — export a file, upload it, you are live.
Done For You Option
Send us your export once a month. We handle everything. You check the dashboard.
Here Is What Is Happening In Your Store Right Now
You will not find this in your POS reports. You will not see it in your daily sales numbers. That is what makes it dangerous.
Mrs. Johnson used to come in every 5 weeks for a bag of Orijen. She has not been in for 11 weeks. Nobody noticed. She set up Chewy auto-ship two months ago. That is $85 a month your store will never see again — unless someone reaches out before her next Chewy shipment arrives.
The Martinez family was spending $140/month between dog food and cat litter. They switched to Amazon Subscribe & Save in January. It is now April. That is $420 gone. And it will be $1,680 by the end of the year. Your POS recorded every past sale — but never flagged that they stopped.
These are not hypothetical customers. They are in your data right now. Twenty, thirty, fifty of them — sitting in your POS history with a last purchase date that gets older every day. Every single one of them is a monthly check you used to cash that is now going somewhere else.
The Longer You Wait, The More Expensive It Gets
That is what you lose when ONE food customer switches to Chewy. Not your worst customer. Your average one.
Once a customer has been ordering online for 90 days, they are on autopilot. No sale, no coupon, no prayer brings them back without direct outreach.
A premium food buyer who misses one reorder is comparing prices. Two missed reorders? They have already subscribed somewhere else.
Your POS tracks what happened yesterday.
Nothing in your store tells you who is about to leave tomorrow.
That is the gap. That is the money. That is what Pulld fixes.
Every 30 days you delay, your store quietly loses roughly the cost of one full year of Pulld.
Your POS Tracks Transactions. Not People.
Your POS knows what sold yesterday. It does not know that Mrs. Johnson — who bought Fromm every 28 days for two years — hasn't walked in for 51 days. It was built to ring up sales. It was not built to whisper in your ear when your top 20 regulars start thinning out.
| What Your POS Does | What It Does NOT Do |
|---|---|
| ✅ Records every sale | ❌ Flags when a regular stops coming in |
| ✅ Totals daily revenue | ❌ Warns when a $100/mo customer misses a reorder |
| ✅ Tracks top-selling SKUs | ❌ Tells you which customers need a message today |
| ✅ Generates year-end reports | ❌ Surfaces the $2,000–$5,000/mo in quiet customer loss sitting in your history |
That's the gap. That's the money. That is what Pulld fixes.
Customer Loss Compounds. Fast.
Here's what the next 4 months look like for a regular who quietly stopped coming in — if nobody reaches out.
Month 1
A regular misses their usual reorder. You don't notice.
Month 2
They try Chewy's “35% off your first box” offer.
Month 3
Autoship kicks in. They forget your store exists.
Month 4
Card on file. Delivery scheduled. They're a Chewy customer now — on paper and in habit.
By the time you notice the dip in your monthly numbers, the customer is permanently gone.
The fix is not another email blast. The fix is not a louder ad. The fix is noticing them on Day 30 — not Day 120 — and saying one simple thing in their own voice before Chewy closes the deal.
Built exclusively for independent pet stores.
We do not work with chains, franchises, or big-box retailers. Ever.
Built by a founder who lives inside independent pet retail
Not VC-backed. Not a side project. One founder, one tool, one kind of store.
Loyalty apps reward customers who are already coming back. Pulld finds the ones who quietly left — and brings them back.
Three Steps. Fifteen Minutes. You See Your Numbers.
No POS integration. No tech skills. No staff training.
Upload Your POS Export
Export a sales report from your POS and drop it into the Revenue Leak Calculator. This is one of Pulld's core functions — it scans your real data and finds your overdue customers. Try it free.
See Who You Are Losing
Pulld reads every customer's purchase pattern and tells you exactly who is due, overdue, at-risk, or already gone — with the dollar amount attached to each name. No guessing. Real numbers.
Bring Them Back
Pick one of our pre-written campaigns. Attach an offer if you want. Hit send. When the customer walks back in, your staff taps one button. You see the recovered revenue on your dashboard.
Why This Is Not The Same As Your Loyalty App, Your Email Tool, Or Your POS
You may already have tools that sound similar. They are not. Here is the difference.
Other Tools
- Loyalty apps reward customers who are already buying — they do nothing about the ones who left
- Mailchimp sends the same email to everyone — it has no idea who is overdue or when
- Your POS records what happened — it cannot predict what should happen next
Pulld
- Identifies the specific customers who stopped buying — by name, with dollar amounts
- Times every outreach to each customer's actual reorder window — not a calendar guess
- Tracks every dollar recovered — so you know exactly what this tool earned you
Vernon Lee
Founder
Why I Built Pulld
Independent pet stores are the last place where someone knows your dog's name. Where the owner can tell you exactly which food works best for a 12-year-old beagle with a sensitive stomach. That expertise cannot be replaced by an algorithm.
But every month, stores like yours are losing their best customers to Chewy — and your POS will never tell you. I watched it happen to stores I care about, and nobody was building a tool to stop it. So I built one.
Pulld is not VC-backed. It is not a side project. It is one founder building one tool for one kind of business — and I answer my own phone.
Two Customers. That Is All You Need to Recover to Make This Free.
This is not a cost. It is a return.
Pulld costs you
$149/mo
Recover just 2 customers
$160/mo
You do not cancel a tool that puts $9,600 back in your register for $1,788 a year.
How the Math Actually Works
Here is what a typical independent pet store will see when they upload 12 months of sales data.
Typical single-location store — 400-600 active customers
60-90
overdue customers found
3
campaigns per quarter
40-55%
typical win-back rate
$2.5-4K
recovered in 90 days
These ranges are based on standard retention math for specialty retail — the same reorder-cycle logic that made Chewy a billion-dollar company, adapted for independent pet stores instead of working against them. Your numbers will be specific to your data. Want to see yours? Book your free 20-minute Lost Customer Audit.
Everything You Get — For Less Than Losing One Customer
Reorder Prediction Engine
Calculates when every customer should reorder — food, litter, treats, supplements, flea and tick
At-Risk Customer Alerts
See every due, overdue, and lapsing customer with the exact dollar amount at risk — updated daily
Win-Back Campaign System
Pre-written email templates timed to each customer's reorder window. Not generic blasts — personalized, timed outreach. Every email is CAN-SPAM compliant with automatic unsubscribe. Sends from your store — not ours.
Offer Builder
Dollar off, percent off, free item with purchase, category discounts — create and attach offers in 30 seconds
One-Click Staff Redemption
Staff looks up the customer by name, taps redeem. No app for the customer. No card. No training. Ten seconds.
Recovered Revenue Dashboard
See exactly how much money came back to your register — by campaign, by category, by month. The number that makes the tool unjustifiable to cancel.
Works With Any POS
No integration needed. Export a file. Upload it. You are live. Square, Lightspeed, Clover, eTailPet — all of them.
Free Onboarding and Data Import
We get on a call with you, import your data, and walk you through your first campaign. No charge.
All of this. Starting at just
$149/mo
That is less than the annual value of one recovered food customer.
Show Me Which Customers I Am Losing
Too Busy Running The Store? We Run Pulld For You.
Most pet store owners did not open a store because they love managing software. With the Done For You plan, you do not have to.
What you do:
- Email us your POS export once a month (takes 2 minutes)
- Check your dashboard when you want to see recovered revenue
- That is it.
What we do:
- Import your data and clean it
- Write and send your win-back campaigns
- Create the offers and track redemptions
- Deliver a monthly recovered revenue report to your inbox
- Quarterly strategy call with Vernon
Done For You is $299/month. Most owners who pick this plan say it is the cheapest full-time employee they have ever hired.
Two Simple Options
Run it yourself, or let us run it for you.
We Run It For You
You send us your data. We do everything else. You check the dashboard.
Flat rate. No hidden fees.
We do everything. You check the dashboard.
- We import your data every month
- We build and send all campaigns for you
- We pick the best offers to bring customers back
- Monthly recovery report delivered to your inbox
- Your staff just clicks 'redeemed' at checkout
- You check the dashboard and see recovered revenue
- Free onboarding — we set up everything on a call
Example Month
Want to run it yourself and save?
No contracts. Cancel anytime. 14-day free trial.
If you don't see at-risk customers in your first session, don't pay.
If I can't show you at least $1,000/month in recoverable revenue inside your own data on our 20-minute call, you pay nothing. Ever.
No setup fee. No sign-up. No hard feelings. You walk away with a 1-page action plan you can run yourself — whether you ever use Pulld or not.
Claim My Free Lost Customer AuditEarly access: Vernon personally onboards every new store right now. Call or text: (504) 494-9499
“Yeah, But...”
Every reason you are hesitating — answered directly.
"I already have a loyalty program."
Good. Keep it. Loyalty programs reward people who are already showing up. Pulld catches the people your loyalty program missed — the ones who quietly walked away. They solve different problems. They work together.
"I do not have time to learn new software."
Then choose the Done For You plan and do nothing. We import your data, build your campaigns, send the emails, and deliver a recovery report to your inbox every month. Your only job is to check the dashboard. Or run it yourself — setup is 15 minutes and your staff redeems offers in 10 seconds flat.
"My data is messy. I might not even have customer emails."
We handle messy data every day — duplicates, missing fields, bad formatting. That is what we built the import system for. And even 200 emails is enough to start seeing recovered revenue. We will also show you how to collect 20-30 new emails per week at checkout. Within 60 days your list will be strong enough to drive serious results.
"I already use Mailchimp for emails."
Mailchimp sends emails. It does not know who is overdue, who is about to lapse, or when to reach each person. Pulld knows. That is the difference between blasting your entire list with a sale and reaching the exact person who should have reordered 12 days ago with a message that feels personal.
"I cannot afford another monthly subscription."
You are already paying for this problem — you just do not see the invoice. Every lapsed customer is $960 per year walking out your door. Pulld costs $149 per month and pays for itself when you recover two customers. The question is not whether you can afford it. The question is how many more months of invisible losses you can absorb.
"What if it does not work for my store?"
14-day free trial. No credit card required. No contract. If you upload your data and do not see overdue customers with real dollar amounts in your first session — do not pay. We will even import your data for you on a free call so you can see the results before you decide anything.
You Already Know This Is Happening In Your Store.
You have felt the regulars thinning out. You have noticed the foot traffic softening. You have seen the Chewy boxes on your customers' porches.
The only question is whether you find out how bad it is now — while you can still do something about it — or six months from now, when those customers are permanently gone.
20-minute call · No pitch · You leave with your actual numbers — whether you use Pulld or not.
If I can't show you $1,000/month in recoverable revenue inside your own data, you pay nothing.
Your Data Is Your Business. We Treat It That Way.
Encrypted at rest and in transit
Bank-level encryption on every upload, every record, every export.
We never sell your data
Ever. To anyone. For any reason. Your customer list stays yours.
We never train AI on it
Your purchase history does not feed anyone's model. Period.
US-based, SOC 2-aligned hosting
Supabase infrastructure. Same standards used by enterprise SaaS.
Delete anytime
You can wipe your entire account and all data with one click. No retention. No argument.
CAN-SPAM compliant by default
Every email we send from your store has a working unsubscribe. Your reputation stays clean.
P.S. — While you are reading this page, customers who used to buy from you every month are placing their next order somewhere else. Not because your store did anything wrong — but because nobody reminded them to come back. That is all it takes. A reminder at the right time. Pulld does that for you. The audit takes 60 seconds. Take it now before the next customer slips away.
Weekly newsletter · Free
One short email a week. Built for independent pet store owners.
Retention playbooks, revenue math, Chewy intel, and plain-English tactics you can use Monday morning. No generic SaaS fluff. Unsubscribe anytime.
From the Pulld Blog
Want to go deeper? Read the playbooks.
Free, plain-English breakdowns of the math, the psychology, and the Chewy playbook — written for independent pet store owners.
Free Tool
The Silent Customer Loss Checklist: 12 Signs You're Bleeding Revenue You Can't See
Take the free 12-question diagnostic. Find your lost-customer number in 7 minutes.
Read it →
Competition
How Chewy Converts Your Best Customers — The $1.24B Playbook
Step by step: how Chewy spends a billion dollars to steal your regulars — and what you can do about it.
Read it →
Revenue Math
The $960 Customer: Why Losing One Pet Store Regular Costs More Than You Think
The real dollar math behind a single lost customer — $960/year, $9,600 over a pet's lifetime.
Read it →
Not ready for a demo? Take the free Silent Customer Loss Checklist instead.
It's a 12-question diagnostic PDF that helps you figure out how much revenue you're quietly losing each month to customers who stopped showing up — the ones your POS will never flag. Most pet store owners score in the range that points to $2,000–$5,000/month in quiet customer loss.
STEP 1
Answer 12 questions about your regulars. Takes 7 minutes.
STEP 2
Score yourself. Every NO is a leak.
STEP 3
Get your real number — the dollar amount quiet customer loss is costing you this month.
“If it makes you uncomfortable, good. That's the useful kind of uncomfortable.” — Vernon